Consider this scenario…

Your business is humming along, you’re making a solid profit. So you get lazy, you let things run on autopilot.

Then one day you wake up 6 months later and you realize your profits are down by over 50% from what they were 6 months ago. You thought it was just a slow time in the market, and that things would pick up but no you realize it’s something more.

You’ve been schooled by increasing competition.

By the time your realize what’s happened, you’re F’d and might as well start something new.

I’ve personally been in this scenario and seen a lot of people fall prey to this.

So what’s the alternative?

Make consistent improvement to your business on a weekly, EVEN DAILY basis:

SPLIT TESTING

Split test your landing pages until your blue in the face. I don’t care if you can’t think of anything more to test, just make something up and TEST IT.

This is the ONE biggest thing I’ve been doing lately that has skyrocketed my profits and allowed me to blow past my competition.

Now you want to have a SOLID SYSTEM in place for split testing, whether it’s a custom php script or google website optimizer, or whatever. As long as it’s something you feel comfortable with and do NOT have to ask an outsourcer for help every time you want to setup a new split test.

Remember, the biggest key is here to consistently split test. 8 out of 10 of your split test will be duds, it’s the 1-2 that will skyrocket your profits. You gotta keep testing until you find those!

IMPROVE & EXPAND YOUR SITE

You need to be constantly be working on ways of improving your site content, adding more content, working on your search engine ranking and SEO.

It’s important to have a system in place to get these done, you do NOT need to be the person doing these.

COMPLIANCE

This one’s a big deal, that almost NO ONE gets. You have to constantly ask yourself : “How can I make my site and product offerings more compliant?”

and

“What are some of my most compliant competitors doing that I’m not?”

You can do all the split testing in the world and have a massive conversion rate. That’s gonna mean NOTHING if you get slapped by Google.

You MUST learn how to lose, BEFORE you can learn how to win!

I recently started doing Brazilian Jiu Jitsu. Needless to say it’s BRUTAL, especially when you’re first starting out.

After getting my ass kicked a bunch of times, I was discouraged. My instructor, Alex, told me to not to worry. Every one gets beat up in the beginning, and that only by getting beat up will you learn how to win.

And that’s SO true, in almost everything in life.

When I first started affiliate marketing back in 2005, I failed for 9 months straight before I had ANY success.

Problem is most people are too scared to fail. You know who I’m talking about.

If you don’t learn how to fail, how to lose, you’ll NEVER learn to win.

BIG MISTAKE!

Here’s the reality: Success is incremental.

Imagine a someone building up a website or a business over several years, doing a little bit everyday. They may not see success initially but over the course of years they have MASSIVE success because of they’re daily incremental efforts.

That’s how most people become successful. It doesn’t happen overnight. Even in the case of a big real estate deal or product launch, there’s a TON of work over a period of months and sometimes years that leads up to it.

Problem is most people’s mindset is focused on instant, fast success, and so they go looking for ways to have instant success only to face endless discouragement.

You get what I’m saying?

Think of success as analogous to building of house of bricks, ONE BRICK AT A TIME.

That needs to be your mindset.

“What percentage of people succeed in that?”

“What does the average person doing that business make?”

“You gotta be realistic. Only a very small percentage of people doing that type of business make any real money.”

Sound familiar? That’s exactly what my friends (or so called friends) and family told me.

I mean if you look at the statistics, less than 1% of people who do online marketing really make it BIG.

I’m hear to tell you that averages and statistics are a total crock of shit as far as your success is concerned.

You are not an average, a statistic, or a number.

Averages are typically based on bell curve distributions. What you have to do is study and model people who are at the top .5% of that bell curve distribution. If you do that, you WILL BE SUCCESSFUL.

Food for thought.

I’m now on a VERY strict diet, and I gotta tell you the first 4-6 weeks were PAINFUL. I had seriously withdrawal symptoms.

I’ve finally broken past that point and now I feel GREAT. My health has improved dramatically.

What does this have to do with business?

Listen up…

If you want to be successful in business (or most things in life) you gotta be willing to do the things that are uncomfortable, even PAINFUL, in the short term, in order to get results that will make you feel really GOOD in the LONG TERM.

When you get that, and stop thinking it terms of easy money and short cuts, you can start building your foundation for REAL long term SUCCESS.

You can make quick money, and you’ll feel good in the short term, but you’ll be in SERIOUS trouble in the long term.

Just like eating junk.

Are you feeding your business a junk food diet?

Here’s what you’ll get in life: EXACTLY what you SETTLE FOR!

I want you to think about that. Really think about it.

When have you said “this is good enough” or “I’m comfortable where I’m at”??

I see a lot of people get their businesses to $10k to $20k a month and they’re happy with that.

If that’s what you settle for that’s ALL YOU’LL EVER MAKE.

I’m not just talking about making money here, if you settle for less in any area of your life than YOUR CHEATING YOURSELF OF YOUR TRUE POTENTIAL.

You should NOT be thinking about “how can I get comfortable”, you need to be thinking “how can I get UNcomfortable, so I can learn and grow and reach my FULL potential.”

If you keep pushing yourself and get uncomfortable, I promise you, you will have a very comfortable life.

I’ve compiled all the posts from my “How to Get Anything You Want in Life” Series into this post.

I HIGHLY recommend you read through each and every post. I actually just re-read them myself!

Enjoy!

HOW TO GET ANYTHING YOU WANT IN LIFE

Part 1: The 3 Critical KEYS to Success

Part 2 : Write out Your Vision

Part 3 : Create Your Vision Board

Part 4: Experience Your Vision

Part 5: Your Belief Level & The Catalyst to Success

Part 6 : Programming Your Subconscious

Part 7 : The 4 Letter Word

Part 8 : Free Report on Time Management & Productivity

Part 9 : Free Report on How to Make More & Work Less

Anyways…

I was talking to my wife yesterday and she brought up a GREAT point regarding the ability to focus and success in life.

That is, the MORE you can focus in, and get in the zone, in your business, in your marriage, with your health, or just about anything else in life the more likely you are to succeed.

I’m NOT talking about self-discipline here, I’m actually talking about the ability to get so FOCUSED on the task at hand and let the whole world around you just become a blur.

The MORE you can focus :

1. The MORE productive you’ll be
2. What you produce will be of MUCH higher quality
3. Dramatically increases your ability to absorb information and learn
4. You’ll build MOMENTUM and come up with breakthroughs and ideas you never would have otherwise

Now here’s the PROBLEM: a lot of you (and you KNOW WHO YOU ARE) can’t focus for more than 30 seconds without getting distracted.

Why is this?

Well, let me see, you’ve:

1. 2 chat boxes open
2. the TV running in the background
3. been trying to do 3 things at once
4. a baby’s crying and spousing calling you
5. people texting you on your iphone
6. new updates on twitter and facebook

We live in a world where we are constantly bombarded with information and distractions 24/7. All of these distractions and non-stop multi-tasking are killing our ability to focus 100% on ONE THING and do it REALLY well.

“So Amit, this all sound great, but how the heck do I get in focus?”

Listen up…

Focus is mental muscle that you’re gonna have to build. Here’s a few steps I suggest you follow to get started:

#1 ISOLATION

Find a place and time to work for at least 2 hours a day where you can COMPLETELY ELIMINATE DISTRACTIONS. That means, no TV, no chat, no email, no SMS, NOTHING except whatever specific important task you need to get done.

#2 MEDITATION

The best way to improve your mental focus is to start meditating on a daily basis. You’ll see a big difference with just 20-30 minutes a day. You won’t believe how hard it is to sit still and think about nothing for just 20-30 minutes!

#3 LIMIT MULTITASKING

Find 2 1-hour blocks of time each day to do all your multitasking (ie chatting with 4 people while checking email, and twittering or whatever!) You’re goal is to eventually reduce this to just 1 hour per day.

Make a commitment to do this for 30 days straight and you’ll be AMAZED at what you accomplish!

Liston to Tony Robbins tell the Sylvester Stallone (aka Rocky) Story…

I’ve grown so much over the years, and I didn’t do it overnight as some people will tell you you can. It’s was a gradually incremental process.

It’s not the big deals, or “lucky” breaks, but the little thing you do everyday that are REALLY the key to massive success.

Watch this video to see what I mean…(comment and tell me what you think):